Kaards Landing Page
Converting visitors into users in a saturated market
Designing and developing the site for Kaards was a challenge as it was my first time using Webflow, and the stakes were high. We had a set date for our launch on Product Hunt, and the website played a big part in determining its success.
The graphics created for the new website would double as the graphics shown on Product Hunt, where they needed to present Kaards as an elegant and intelligent solution to vocabulary acquisition in the language learning process.
Seeking feedback early and often from fellow team members allowed me to develop a dynamic design. Both the website conversions and the results of our Product Hunt launch reflect the project's success.
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Graphics for each of the app's features
The aim of this build was to showcase all the features that Kaards had to offer, and convince visitors of its efficacy and efficiency as a language learning tool.
As ChatGPT had made its dramatic entry into the world shortly before the website was launched, our AI-centric features were centre-stage.
The finished product
Using the existing colour scheme and a simple typographical scale, I added Hiya's friendly and clear personality to the site. I used Figma to test out different ideas and run them past the client, before settling on the final designs and transferring them over to Webflow.
Following best practices to ensure images were properly sized and tagged, I built the site in a day and had some time to test it on Google Lighthouse to ensure it met industry standards for accessibility and would be ranked well by search engines.
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