Ecstatic Dance Wales Landing Page
Attracting everyone, not just the hippies
Designing this site was a challenge due to sparse communication with the client, leaving many decisions in my hands. At first, I designed a site which was 'earthy and wild', as requested, using earthy neutrals and botanical illustrations. When these designs were presented, I was told that it needed to attract all of the community, not just the hippies (who were already attending the events).
I went back to the drawing board, with the client wanting to use the marbled effect in the EDW logo as a banner at the top of the site. As I explored this option, I realised it would work better as a background, so as not to divide the attention of site visitors between a bright banner and the hero content.
Creating contrast for accessibility
With the marbled effect becoming the background for the whole site, and content flowing over it, I had to ensure the text was readable. I used a frosted glass effect on blocks of content, allowing the background to shine through while muting it enough to ensure legibility
The frosted glass became a staple throughout the page, with each section featuring it in one way or another. Pairing it with dark brown text for earthiness and cohesion with the oranges and pinks in the background, the decision came together quickly.
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